MEED (EMAP) – re branding the iconic Middle Eastern news icon

MEED, once the acronym for Middle East Economic Digest, came to us to help them make sense of their brand issues. Confused about what they stood for, customer confusion around their services, a dated logo and communications style – they needed help.

After research into name recognition and basic customer and non customer awareness, we found that no one knew about the acronym and only knew them as MEED, that customers found them dated and un-inspirational.

We’ve defined their brand strategy, re-did their logo and brand comms and today they are a fresh, contemporary and leading middle eastern publication and business intelligence company.

What we did:

Brand Creation
Brand Engagement
Brand Naming
Brand Strategy

Brand identity guidelines

A simple word mark for an iconic brand, the Middle Easts alternative to the Economist, brings news, events and articles covering all ME countries. The result of the brand is strong and modern, with simple and clear additional comms elements such as iconography, photography style etc.