Churches Conservation Trust brand refresh

The Churches Conservation Trust is responsible for protecting historic churches across Great Britain, a charity organisation that spends a lot of time and effort making sure these beautiful buildings don’t get ignored and left falling to ruin.

We worked with CCT to build some magic into their brand, by focusing photography into inspirational and enticing images of colour, shadow and light, building intrigue, anticipation and wonder, the end result is a set of publications and comms that build the wonder back into these amazing places. As part of this project, we created a usable system to work across all their brand touch-points, such as leaflets, websites, posters and wayfinding, allowing to help user understanding through consistent information systems.

What we did:

Identity Systems
Implementation
Print Design

Brochure design and brand alignment

Churches Conservation Trust had a vast range of brochures and literature, all with varying styles and systems, generated over many years of the business’ life. The objective of the project was to understand each brochure and how its structure broke down, and to re engineer all brochures, putting the end user at the heart of the communication.

Photography with magic

We wanted to open peoples minds to the magic of churches, the amazing architecture, the beautiful light, the rich artistry and the pure magic of each design.

Creative copywriting

To go with a magical photography approach, we also created a tone of voice for the copy that matched the beauty of image, expressive in every syllable, opening peoples minds to these wonderful places.

System

Each brochure follows a system to how the content is created, with a natural flow, balanced content quota, through to the iconic red envelop at the back of the leaflet for donations.

More than just visual and tonal

The objectives of the exercise was not only to create a visual and tonal feast and a structural and functional system, but also to understand how leaflets are used within the church environment to best serve its customers.