Yoyo brand for kids and youth fashion

Yoyo is a children’s clothing brand with a strategy based around fun. From research, brand strategy, naming, brand creation, packaging design, website design and interiors.

The brand is based around fun and laughter, clean in application, simple and unique. The interior is clean and white with a bright and fun colour palette, active photography and fun copy lines. We created a simple icon system for labelling, and a clear information structure for content.

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